图像的力量

《纽约时报》有一篇文章,称当年比尔·盖茨是因为看到了一个关于非洲公共医疗匮乏的报道——更准确的说是相配的图像,而决定投身非洲医疗卫生事业的,他之前的想法是,让非洲也能走上信息化道路。以下是来自该文章的节录:

From: Nicholas Kristof
Subject: the power of art

in september i traveled with bill gates to africa to look at his work fighting aids there. while setting the trip up, it emerged that his initial interest in giving pots of money to fight disease had arisen after he and melinda read a two-part series of articles i did on third world disease in January 1997. until then, their plan had been to give money mainly to get countries wired and full of computers.

bill and melinda recently reread those pieces, and said that it was the second piece in the series, about bad water and diarrhea killing millions of kids a year, that really got them thinking of public health. Great! I was really proud of this impact that my worldwide reporting and 3,500-word article had had. But then bill confessed that actually it wasn’t the article itself that had grabbed him so much — it was the graphic. It was just a two column, inside graphic, very simple, listing third world health problems and how many people they kill. but he remembered it after all those years and said that it was the single thing that got him redirected toward public health.

No graphic in human history has saved so many lives in africa and asia.